Pay attention to how the content is formatted.
For web designers, content formatting is an underappreciated tool. Whether it’s in the form of blog posts or sales copy, content is the most important aspect of your website. At the end of the day, that is what you want visitors to take in. The goal of your design is to present it in a way that they can understand.
Unfortunately, people are so saturated with information these days that only a small percentage of them read everything on your page. Instead, the majority of visitors scan. They also have a tendency to do so in an F-shaped pattern.
To make your content more impactful, you should tailor it to their consumption habits.
Here’s how you can do it:
Headings should be included.
Headings are an excellent way to break up long sections of text. Many readers use them as anchor points for scanning and reading only the sections under the headings that they find interesting. As a result, make sure to use headings that are descriptive.
Make use of lists and paragraphs.
Nobody likes to read a large block of text in one sitting. Paragraphs are used to break up text into smaller parts. Every time you make a new point, start a new one. Lists serve a similar purpose by making data more accessible. Make use of them as well.
Don’t skimp on the media and graphics.
The human brain is significantly more receptive to visual information than it is to text. As a result, using photos and other media to emphasise the arguments expressed in your writing is an excellent idea. It’s also an excellent technique to break up big passages of material.
Fonts should be optimised.
The fonts you use have a big impact on legibility. The size and line-height are the most significant tools you have here. At least 16px is recommended, and the smaller the font, the greater line-height you should use.
You may witness all of the above in action if you look into this article.
Experiment with one-page design.
The fold used to be the most important aspect of website design. Everything vital had to be placed above the point at which consumers would begin scrolling. Since that is still where consumers spend the majority of their time, there is still something to say about it.
Make use of A/B testing
When comparing several website design concepts, it might be difficult to know which is the best option. You second-guess yourself, make adjustments, but you’re still undecided. Thinking alone will not suffice at some time. You’ll have to leave it up to the users to decide.
A/B testing is a good technique to figure out what makes your website better. It entails randomly serving different versions of your design to visitors and then observing how they react. Based on the results, you can make decisions.
Almost anything can be put to the test. From complete page designs to colour adjustments, calls to action, graphics, article titles, and typefaces, we’ve got you covered. All of these factors can have a significant impact on a page’s performance. You’ll never know if you don’t test it!
