Web Design: Good Design Practices

Your website is where your business is located – it’s like the offline corporate headquarters. Therefore, it is important to practice good design principles to ensure your site reaches the maximum number of visitors and sells to as many people as possible. 

Keep Branding Consistent.

 Make sure you have clear directions for the navigation of your website. The navigation menu should be neat and concise so that visitors know how to navigate around your website without confusion. Reduce the number of images on your website. If you think any images are very important on your site, make sure you optimize them using an image editing program so that they have a minimum file size. Keep your paragraphs of text at a reasonable length. If the paragraph is too long, you will need to divide it into separate paragraphs so that the text block won’t be too large. This is important because blocks of text that are too large will prevent visitors from reading your content. Ensure that your website complies with the web standards at www.w3.org and that it is cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you’re missing out on a lot of potential visitors.

Email Marketing.

 Avoid using scripting languages   on your site unless absolutely necessary. Use a scripting language to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down your site’s loading time and even crash some browsers. Also, scripts are not supported in all browsers, so some visitors may lose important information because of it. Use CSS to style the content of your pages as they save a lot of work styling all the elements on your website in one go.